Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola
Some experience handling marketing budgets and forecasting/reporting results
Good written communication skills
Ability to do some graphic design work
Detailed-oriented and organized
Enjoys learning new things
Writing Copy for Facebook Ads
Set up a business page
Creating some graphics for Facebook Ads
Generating leads and sales using Facebook Ads
Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
Testing variations of ads to determine best performing
Continuous monitoring of results and improving of ads
Reporting of results of Facebook Campaigns
Manage the strategy and setup of all paid campaigns.
Measure and optimize our paid marketing using vendorspecific dashboards, Google Analytics, and marketing analytics reports.